Adding a Mission Focus to Press Releases

1 year ago 337


If you're a nonprofit leader or journalist, you already know that press releases are an important tool for spreading the word about your organization and its mission. But did you know that adding a focus to your press release can help turn it into something more? In this post, we'll explore how adding a mission focus to your press release format can help them get picked up by media outlets who might not otherwise cover your event or cause.

Write a short but compelling headline.

  • Write a short but compelling headline.

  • The goal is to make your audience click on the link and read more of your press release, so you want to attract as many clicks as possible. A headline should be short and engaging, with an active voice (not passive) and preferably in the present tense (not past or future). You should also use boldface for emphasis when writing headlines, just like you would when writing any piece of content online. And finally, if possible, include all-caps formatting throughout your entire piece so that there's no confusion about who has said what—and therefore who they're quoting!

Use a sub-heading to elaborate on the headline.

A sub-heading is a short section of text that accompanies the headline, and it can be used to break the text into logical sections.

Sub-headings are also an ideal way to organize the text into logical sections and summarize what's in each one.

For example, if you were writing about "the best ways to keep your home safe from burglars," then you might include:

  • How to lock doors and windows at night (Section A)

  • How many times should you call 911 before calling the police (Section B)

  • What tools should you have on hand when emergencies happen - including flashlights/lights/extra batteries/etc...(Section C)

Keep the first paragraph short and engaging.

The first paragraph should introduce your reader to the topic of your news release example, and give them an intro to what you're writing about. It’s important that this section grabs their attention, so try using a hook: something that will make them want to read more.

You can also use a question in this section - giving them something they have questions about or wanting answers for. This could be anything from how many people are affected by this issue or problem, why it matters so much (for example: why does our company care about equality when it comes down to employment?), how big is this problem among other companies? If there's no specific number then just state that "the industry" has been affected by such issues which would give readers context for understanding why it matters so much for yours specifically as well as others involved in similar industries/communities/etc..

Give details in the body paragraphs.

  • Give details in the body paragraphs.

The media release example should include all of the information that you would include in a full article, but it doesn't have to be wordy or boring. You can use bullet points and subheadings to give readers an overview of what's happening, then dive into more detail when it's appropriate.

Include attribution to your source of information.

In the body of your press release, you should include attribution to the source of information. This can be done in a variety of ways:

  • Quote an expert or someone who has provided you with valuable insight on the subject matter.

  • Interview someone who has firsthand knowledge about the issue at hand and ask them questions about it.

  • Use a photo that accurately portrays what happened or shows how you contributed to achieving your mission objective (for example, if you were visiting customers).

Write the boilerplate content (which is similar for each press release you write).

The boilerplate is a standard paragraph that appears at the beginning of every sample press release template. It's also where you lay out your company's mission, vision and values, as well as what its product or service does—and why it matters to your audience.

The boilerplate should be written in a way that makes it easy for copywriters and editors to copy and paste into new documents. If you have multiple people working on the same press release, make sure everyone follows these guidelines so they don't end up with different versions of this section by mistake!

Conclude with a call to action.

The end of your press release should be a call to action. You can ask for donations, invite people to attend an event or conference, encourage them to volunteer and even suggest that they share the press release with their friends on social media.

It's important that you don't make it too hard for people who read your article or watch your video - otherwise they may feel like they're being asked too much!

Press releases can help spread the word about your nonprofit's mission, events, and accomplishments.

A press release is a great way to spread the word about your nonprofit's mission, events and accomplishments. For example:

  • You can use a press release to promote an event (such as a fundraiser) or new product or service that you're offering.

  • A event press release template can be used to promote an initiative that will help improve the lives of people in need.


If you've written a press release that's only effective if it's read by people who are interested in your topic and organization, then you're ready to share it with the world. Press releases are a great tool for nonprofits and other organizations who want to get their message out there and make an impact on those who need them most.

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